河南

Why Jiyuan’s Medical Ad Rules Matter for US Founders Expanding a health-related business into China means stepping into a regulatory environment that doesn’t play by Western rules. If you are targeting Jiyuan (济源市), a prefecture-level city directly administered by Henan Province, you are dealing with a specific intersection of national laws—like the Advertising Law of the PRC and the Measures for the Administration of Medical Advertising—and local enforcement realities. The State Administration for Market Regulation (SAMR) sets the baseline, but the Jiyuan Market Supervision Administration is the one knocking on your door. For US entrepreneurs used to FDA warning letters or FTC consent orders, the Chinese system feels faster, more administrative, and occasionally opaque. One day your WeChat campaign is live; the next, it’s flagged for “exaggerated efficacy claims” or “using patient testimonials,” and the fines start stacking up. This isn’t theoretical. In 2023 and 2024, Henan authorities rolled out specialized rectification campaigns targeting online medical marketing, live-streaming sales of health products, and cross-border e-commerce health claims. If you don’t have a local lawyer who knows the Jiyuan examiners by name, you are flying blind. ...

Why Hebi Contracts Trip Up US Founders Signing a contract in Hebi, Henan feels different than closing a deal in Delaware. The paper looks familiar—offer, acceptance, consideration, signatures—but the enforcement reality sits on another planet. I’ve watched smart US entrepreneurs lose six figures because they treated a Chinese contract like a domestic one. The governing law clause says “PRC Law.” The dispute resolution says “Hebi Intermediate People’s Court.” And the counterparty? A local manufacturer who knows exactly how the hometown court operates. ...