Expanding to Liupanshui? Avoid Brand Licensing Pitfalls
❄️ Liupanshui Isn’t Just Snow—It’s a Business Frontier On January 23, 2026, the梅花山国际滑雪场 (Meihuashan International Ski Resort) in Liupanshui kicked off Guizhou’s 2026 Ice Sports Season with the slogan “冰雪黔行·热雪沸腾” — roughly, “Let’s roll in the snow, hearts on fire.” That event wasn’t just about winter fun. It was a signal: Liupanshui is turning its cold climate into economic heat. According to a Baidu-backed news report from January 25, this season is part of a broader push to convert “cold resources” into a “hot economy.” Think branded gear, licensed apparel, ski resort partnerships, food & beverage pop-ups, even digital content deals. But here’s the thing: if you’re a U.S. entrepreneur looking to license your brand for merchandise, experiences, or tech in that space, you can’t just show up with a handshake and a logo. ...